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Team Project
Chanwoo Kim
Planning
Research
Detail page
Planning
Logo design
Package design
Mock up
Supported detail pages
ENG Translate
member 1
Planning
Research
Video design
member 2
Planning
Research
member 3
Index
01
Brand Story
02
Logo Design
04
Mock Up
03
Package Design
Detail Pages
05
01
Brand Story
Brand Story
01 Brand Story
Ground're is a brand that embraces the natural beauty of Korea, aiming to reconnect people with the earth. We promote rejuvenation and offer respite from modern life's stresses through the power of grain energy sourced from the fertile soils of different regions in Korea. Our commitment is to support local farmers with sincerity in showcasing the essence of naturalism.
'Ground're' delicately incorporates nutritious regional grain ingredients obtained from nature (the ground) into its products, showcasing the essence of naturalism.
Oat
The world's top 10 healthy foods selected by Time.
'Ground're' reflects the clean beauty trend, adhering to EWG 1 grade standards.
Efficacy of Oat Kernel Extract
1. Delivers a potent moisturizing effect, effectively alleviating wrinkles and itchiness.
2. Combats acne and offers antioxidant benefits for healthier skin.
3. Reduces oiliness and erythema index, promoting a balanced complexion.
4. Enhances skin hydration and melanin index, contributing to improved skin health.
Natural
grain ingredients
Contained the ingredients
of the sleeping creem
Logo Desgin
02
Logo Design
First Draft
When a person rests, the most comfortable angle is 15 degrees, implying the idea of finding relaxation at an optimal position.
I differentiate myself from typical cosmetic brands. With the elegant Lora font and a captivating grain illustration, I emphasize the essence of my grain-centric brand. My commitment is to provide an exceptional experience of comfort and rejuvenation while celebrating the nourishing properties of grains.
Second Draft
Final Design
Bottom of square means 'Ground'
Top of square means 'Grain'.
The grain illustration was removed in consideration of the brand's scalability in the future.
03
Package Design
03 Package Design
Tube Package Design
1. Eco-friendly tube design using PCR plastic.
2
1
2. Inserting a strip-shaped design for future updates to other grain product series.
Box Package Design
4
3
3. Insert environmentally friendly certification mark.
(soy ink, FSC certificate, recycleable packge)
4. Insert a product concept illustration to expand other grain series in the future.
04
Mock Up
05
Detail Pages
04 Mock Up
05 Detail Pages
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